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Rooted in Land.
Grown Through Purpose
We are an investment management company founded on faith, integrity, and a deep respect for the land. Our mission is to grow value that lasts — for people, for purpose, and for place
Our Story
Good Earth Investments was born from over two decades of experience in ethical finance, community leadership, and land stewardship across the UK and Africa.
Our founder Frog Orr-Ewing — an Anglican priest and former ethical stockbroker — has spent much of his life working alongside urban communities and land-based economies, from inner-city regeneration in London to agricultural projects in East and Southern Africa. Over the years, one message kept repeating: we don’t need charity — we need meaningful partnerships.
What began as a personal exploration of land, ethics, and business became a bold vision: to create an investment company where commercial success and moral responsibility walk hand in hand. In 2024, Good Earth Investments was formally launched to meet that challenge.
Our Mission
To leave the world better than we found it — by investing in land in ways that regenerate the earth, empower people, and reward responsible capital.
We believe business can be a force for good — not in theory, but in practice. That’s why we build partnerships with landowners and investors who share our commitment to transparency, shared value, and sustainable growth
Our Vision
We don’t just ask what is profitable, but what is good?
Good
We pursue value that is mutual, long-term, and non-exploitative — rooted in human dignity
Earth
We start with the land. All of our investments begin with deep respect for place and ecosystem
Investments
We create returns through thoughtful capital deployment — blending global insight with local wisdom
Meet the Team
We bring together a team of thinkers, doers, agriculture experts, financiers, and faith-driven leaders
Co-founder, CEO
Frog Orr-Ewing
Priest, conservationist, and investment leader with 20+ years’ experience bridging ethical finance, land restoration, and global partnerships across Africa and the UK
Co-founder
Duncan Hay
Geologist and natural resource investment expert with extensive M&A and advisory experience across mining and sustainability-focused funds at Rothschild, Trafigura and Medea
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Advisor
Matthew Reed
Sustainable finance strategist and AI innovation leader. EDF executive with €37bn green financing track record, now advising on ESG, impact, and energy transition investments
Our Global Footprint
From East Africa to the English countryside
We currently operate and develop projects in:
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Uganda – sustainable agriculture, forestry, carbon & biodiversity
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United Kingdom – farm regeneration, clean energy, community partnership
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Additional opportunities are under review in other regions.